Back in 2018 TB looked at the tonic market and found it’s difficult to understand what you are drinking, how it tastes and what sweeteners are in it. Light, diet, slimline… they were seeing these everywhere, but we realised that these drinks rarely delivered on their promises and hide their sugar content.

So their founders, inspired by their surrounding local British produce in the Chiltern Hills, started to develop a collection of natural low sugar tonics which can be paired with a range of spirits or simply enjoyed as a sophisticated standalone drink – and TwelveBelow was created!

TwelveBelow is the UK’s first all natural genuinely low sugar tonic, sweetened with a dash of organic agave, 12 calories per 100ml serving and 100% natural. Our range of great tasting flavours complement and enhance your spirit to deliver an elevated drinking experience. TB are aiming to shake up the tonic and soft drinks industry and will always create naturally low sugar drinks.





The TB team devoted time and energy into researching natural sweeteners and we felt agave was the best choice. Unlike other tonics loaded with artificial sweeteners or high fructose corn syrup, TB found they only needed a dash of organic agave syrup to give the natural sweetness we wanted to enjoy.

They use a light organic agave, derived from the sap of the agave plant, a type of cactus native to Mexico. When used in TwelveBelow, it allows the subtleties of your spirit to shine through with no nasty aftertaste and with significantly less calories.

Soon as we sampled these craft tonics, we knew we had to get them online and in people’s G&T’s. The world is not all fever-tree…there is more out there. In fact our new Parma Violet gin pairs perfectly with Rhubarb and Ginger to offer more depth of flavour.




Mel and Ross have been friends for a number of years. They are both passionate about food and drink and have a keen interest in a healthier lifestyle. Ross has been involved in food businesses before and was looking for his next challenge. Mel is a keen triathlete and although new to the drinks industry, is an experienced entrepreneur.

More recently both have been forced to take a career break for family reasons and were talking about their next adventure. With a healthier lifestyle in mind, Mel started to drink less alcohol and more tonic on its own, only to be dismayed at the high levels of sugar in many standard tonics and completely confused with the light, slimline and low-calorie versions on offer. The decision was made to create a completely natural, genuinely low sugar range of flavoured tonics. Inspired by the fruits grown in her garden, Ross and Mel set about creating flavour combinations to complement spirits, and stand up as delicious adult soft drinks.


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